Our Story
Founded in the heart of Melbourne, GladiFemin Equipment Hire was born from a vision to empower construction professionals with reliable machinery and exceptional service. Our founders, passionate about equality and progress in the building industry, set out to create a rental partner that builders could trust. Today, we continue to champion innovation and inclusivity, supporting projects big and small with unmatched dedication.
Our Mission
To provide modern builders with high-quality, safe, and efficient equipment—while fostering diversity, professionalism, and empowerment throughout the construction sector.
Our Vision
We aspire to be Melbourne's most trusted equipment rental company, recognized for our commitment to service excellence and for opening doors to a stronger, more inclusive building community.
Meet the Team
Alexandra Grant
Co-Founder & CEO - Visionary leader with 15 years of construction industry experience, Alexandra is dedicated to empowering teams and delivering exceptional customer outcomes.
Marcus Chen
Operations Manager - Marcus's unwavering attention to detail ensures every piece of equipment is safe, reliable, and ready for action on your site.
Priya Nair
Customer Success Lead - Priya's commitment to client satisfaction helps us build lasting partnerships with every builder we serve.
Our Values
Integrity
We operate with honesty and transparency in every interaction, building trust with our partners and customers.
Empowerment
We support diversity and provide opportunities for all builders, regardless of background or experience.
Reliability
Our clients depend on us for timely service and top-tier equipment—every project, every time.
Innovation
We continually invest in the latest technology to keep our fleet modern, safe, and efficient.